HubSpot‘s Marketing Blog published an informative article about Pantone and how the Pantone Color Institute provides color trend forecasting, brand color development supported by brand color stories, and product palette development.
Read the full article:
From ‘Tiffany Blue’ to ‘Minion Yellow’
In this video, Laurie Pressman, Vice President of the Pantone Color Institute, provides more insight into the creation of Pantone Minion Yellow:
